About this case study
Bushfires
Business
Community engagement
By evolving from a mutual bank into a social-enterprise group, BDCU Group is redefining regional finance as a catalyst for wellbeing, housing and community resilience.
‘We want to be a catalyst – bringing issues to the fore and co-investing in solutions our community actually needs.’
Matt Sewell, Head of Marketing, Communications and Community, BDCU Group
The challenge
Across NSW’s Southern Highlands and Tablelands, climate shocks and the cost-of-living crisis have compounded long-running regional pressures. Hotter summers, shorter transitional seasons and bushfire risk are increasing stress on households, while older housing stock and high retrofit costs limit adaptation.
At the same time, essential services providers – health, aged care and emergency support – struggle to recruit and retain staff, in part due to poor housing affordability. BDCU Group (a mutual bank established in 1963) has experienced these pressures first-hand through its 10,000-member footprint and broad community relationships.
The response: Evolve into more than a bank
The BDCU Group has chosen to evolve from a community bank into a social-enterprise enterprise group that operates multiple businesses – including a bank.
Guided by research into member and community needs, the group is now doing business across three pillars – employment, accommodation, and health and wellbeing – and acting as a catalyst rather than a lone solver.
- Community banking: BDCU Community Bank continues to operate and generate profits that are then re-invested into the community.
- Essential worker housing: The BDCU Group has invested $2.8 million to purchase and retrofit 8 units in Moss Vale, leased below market rent to essential workers.
- Access and inclusion in crises: Maintaining the Highlands’ largest branch network, BDCU Community Bank sustains face-to-face banking to support vulnerable and older residents, and proactively phoned customers during the devastating 2020 bushfires.
- Funding community capability and action: Each year $50,000 in community grants is made to practical local projects (such as community gardens), and a further $50,000 per year scholarship program supports local students to pursue health and essential worker pathways.
- Civic infrastructure: BDCU The Collective Impact provides local community groups with free meeting space, enabling coordination and smarter action.
Positive impacts: A stronger social and economic fabric
The BDCU Group is creating positive change across multiple dimensions.
The essential-worker housing has reduced commute burdens for frontline workers and helped local operators to fill roles, directly addressing a major barrier to regional service delivery.
Year-on-year community grants and scholarships strengthen local skills, wellbeing and cultural participation. During crises, BDCU Community Bank’s branch presence and community network provide trusted human connection – especially for older community members – in contrast to larger institutions.
The simple offer of free meeting space for community organisations is lowering the cost of collaboration and generating community capacity.
Building capital across multiple dimensions
Regional businesses often play an outsized role in driving transformational adaptation – responding to the needs of place and creating value that extends far beyond jobs or profit. Much of this impact is often invisible or unacknowledged, but applying the Eight Forms of Capital framework reveals how the BDCU Group is contributing to the vitality of its region.
Lessons for other regions
Anchor in place. Locally governed mutual models can turn banking (and other businesses) into civic infrastructure by recycling profits into the assets and capabilities that matter most to communities.
Design for visible community benefit. Investments in tangible assets like essential worker housing and shared spaces make regeneration real and build enduring public trust.
Blend purpose and performance. Profit-for-purpose models can deliver competitive services while funding wellbeing, training and inclusion – proving that community value and financial viability can be mutually reinforcing.
Keep relationships human. Maintaining face-to-face services and proactive outreach builds the trust and resilience that digital-only systems often lose, especially during crises.
Invest in knowledge and participation. Programs that lift financial literacy, civic capability and local leadership create the social conditions for adaptation.
Looking ahead
The BDCU Group aims to expand its essential worker housing initiative via partnerships and grow membership toward 15,000 to sustain and scale community reinvestment. This includes exploring diversified commercial opportunities linked to local member benefits to attract new younger members while deepening engagement with existing members.
This evolving model demonstrates how community-centric finance can anchor adaptation: by aligning profits with place-based needs, maintaining relationships and access, and investing in capabilities that make communities kinder and more resilient.
Over the longer term, BDCU Group has the potential to model a new kind of regional finance system – one where capital and community are woven together.
As its membership base grows and partnerships expand, BDCU Group could seed a broader ecosystem of community-anchored enterprises and investment vehicles that reinvest surplus into local housing, wellbeing and resilience infrastructure.
This ‘mutual adaptation flywheel’ offers a template for how finance can evolve from extractive to generative – turning profit into participation, and participation into lasting regional strength.
‘We’re here to make a profit so we can invest it back into the community. That’s the point.’
Matt Sewell, Head of Marketing, Communications and Community, BDCU Group
This case study is part of a series sharing inspiring examples of regional enterprise and their positive impacts across multiple dimensions, using the Eight Forms of Capital framework.
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